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Using Digital Single Lens Reflex Camera - Overconsumption in a consumerist world effects how we perceive daily items, noticing them as rated products rather than necessities in our daily lives. To capture a consumerist view in this series of photographs, perspective plays a major role, focusing on the aisle from waist height and placing the consumers in action within those aisles. By placing the consumer in the images, our perspective as viewers becomes abstracted, as we have the role of both consumers and viewers. Colour also plays a predominant role in these images, as it emphasizes the aspect of overconsumption, showing the significant amount of bulk product in stores through vibrancy and saturation. In using repetition, the series becomes an artwork in itself, exploring the idea of collective consumerism. We are trained to purchase items that are not necessary, but are needed in our lives to conform to societal standards.
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